Our poultry formulas tend to crumble or appear ‘softer’ than our red meat formulas. Though more common in poultry diets, this is not an exclusive characteristic of poultry diets as red meat products may exhibit softer characteristics as well. Softness may also vary slightly between batches. This is due to slight form variations in moisture and fat levels in raw materials. There is also natural variance between bags, so some nuggets may appear more crumbled or broken apart then others. The crumbled product is still suitable to serve your pet and is actually easier to rehydrate.


You can use a standard measuring cup to portion the crumbled portion. 1 complete nugget equals approximately 1/4 cup of crumble. Because our products are made with real food ingredients, product variation is normal and should be expected. The hardness or softness of our freeze-dried products in not an indicator of freshness. Watch our videos on the best ways to prepare and serve the Freeze-dried foods on the Feeding Instructions page of our website.